The purpose of this study is to find out and expand Course a pied - Femme - Vetements - Short - Cuissard the shopping motivations that encourage consumers to use Nike shoes copyright products.This study uses descriptive research with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool.The measurement scale used in this study is a Likert scale.Data analysis method used is descriptive analysis with SPSS for Windows.
The results Showed that hedonic motivation predominates in encouraging consumers to buy and use Shorts the Nike shoe s copyright products Compared to the utilitarian motivation.